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about us

One creative spark can set your company apart.

CloudSpark provides you with smart, strategic digital communications consulting, training, and services. We help you and your brand answer the questions of ‘What now?’ and ‘What’s next?’ With experience, expertise – and a spark or two – we provide insights and answers that help you and your brand stand out and achieve results.

Founded in 2005 by Jenny Schmitt, CloudSpark was created to be a better model of communications and consulting services: one that focused on honest, smart, and sound counsel and tactics that reached, resonated, and delivered results. Why? Looking over the choices in communication agencies, it’s quite clear there was no need to build another traditional agency with hierarchy (and senior counsel you only see at the pitch or to impress you at big meetings), old tactics, cookie-cutter plans, overpriced fees and selling tactics designed more for the agency’s bottom line than yours.

With CloudSpark, you get award-winning senior expertise from a team of marketing and communication pros, who offer you smart strategy, creative tactics, and bottom line results. Helmed by Jenny, each virtual team is created and managed to meet your brand’s specific needs when you need them.

Is talent this good even legal? You bet. CloudSpark is a limited liability corporation.

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SPEAKING

With more than 20 years of experience, CloudSpark’s Jenny Schmitt is an award-winning speaker at communications and digital conferences and companies around the country. Using wit, wisdom, and an energetic style of presenting, she delivers a meaningful and memorable workshop, presentation or conference keynote.

Slideshare

Interested in having Jenny speak at your conference or with your company? Email Jenny directly at jschmitt(at)cloudspark(dot)com or via the Contact page.

Featured Presentations and Keynotes

Psychographics

Jenny is a leading expert on generational psychographics – think, “Managing Millennials,” “The GenX Leader,” “The Millennial Mindset,” or “Boomer, Xer, Milllennial Teams.” Sharing the formation and the implications of the generational lens, Jenny is able to inform and inspire audiences to better understand those they’re working with and those they’re trying to reach. Backed by data and research, Jenny helps you delve deeper than demographics to truly understand the values, attitudes, behaviors and beliefs of your internal or external audiences. This is Jenny’s most frequently requested keynote and training.

Strategy

Too often the headlines for strategy lead to nothing more than tactics and too often so-called strategists can’t even define strategy. Why is strategy so difficult and why is it such a challenge to get right? The first step to any successful communications or marketing program – traditional, digital, mobile or social – is to set the strategy. Jenny offers a practical three-step approach to defining a strategy that allows a brand to be nimble and flexible to realities, yet focused on the stated goals.

Consumer Trends

Layering data from reputable sources, Jenny identifies the emerging and forthcoming trends most likely to impact your business along with actions you can take to gain the competitive advantage.

Social Trends

With the ever-shifting landscape of the social spheres, where networks are as innovative as people, Jenny gleans data from social media companies, third-party sources and the social sciences, to bring the most relevant trends to light.

Having spoken at more than a hundred conferences and companies, Jenny is frequently the top-rated speaker and commonly invited to return to present again. In addition to the above topics, Jenny can create a custom presentation for you, feel free to send her an email today.

WORKSHOPS

When you need more than a briefing at a networking event, when your team wants a more in-depth learning than a 40-minute presentation can provide, when you need the time to develop an understanding that goes beyond the headlines, we can design a half-day to multi-day workshop to meet your needs. CloudSpark’s Jenny Schmitt is a proven trainer and top-rated speaker who trained professionals for the federal and state government, for startups, for Fortune 500 clients and others. Grounded in research, each highly-interactive workshop is built to meet you and your team where you currently are and where you want to go. Whether it’s a workshop on marketing trends, digital communications, psychographics, or integrated marketing, let us be of help to you.

Ready to delve deeper? Connect with us today.

Want to get a better idea for our workshops? Here are a couple of workshops delivered recently – both focused on the multi-generational issues.

Generations at Work

With four generations now in the workforce – Silent Generation, Baby Boomers, Generation X, and Millennials – organizations are challenged to help teams better understand each other and work to each other’s advantages. With increasing job shifts and changes, retaining talent at every level and position opens up competitive advantages for longer-term success. A recognized expert on generational issues, CloudSpark’s Jenny Schmitt brings research-based wit, wisdom, and actionable information to implement now.

As of 2015, Gen X and Millennials – who hold many nontraditional work expectations – now make up a majority of the U.S. workforce.

– U.S. Bureau of Labor Statistics

Managing Millennials

Get beyond the Buzzfeed headlines and Mashable’s top tips, and gain the insights you need to better recruit, retain, and engage the largest generation in U.S. history. Millennials, often incorrectly called Generation Y, are the most diverse, most educated, and most technologically adept generation in our history. In this fast-paced workshop, you and your team will gain insights into the values, attitudes, behaviors, and beliefs of this oft-misunderstood, multitalented generation.

Speaking Requests

The earlier you can reach out for your speaking request, the better. Jenny’s calendar for speaking opportunities fills up months in advance with the Spring and Fall conference seasons filling quickly. Gather the details – date, time, audience, goal for the presentation – and email her today jschmitt@cloudspark.com or simply connect through the Contact page.

To make it official, speaking engagements typically require three things: a speaking fee, coverage of travel expenses, and a signed speaker agreement.

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Services

CONSULTING

Sometimes what you need is an outsider’s insight to move you forward or to help you and your team get unstuck. CloudSpark works with a wide range of organizations – from start-ups to Fortune 500 clients – to provide an objective perspective and deliver actionable insights. By listening and learning about your organization’s needs, we work with your current strengths and resources to find the most direct path to move you forward.

You’ve got an organizational need and we’ve got a way to help you, your team, your brand, and your bottom line. Connect with us today.

Momentum requires an object to first be in motion.

- Newton

STRATEGY

Smart strategy requires an understanding of your market, your audience and your aspirations. Building the right strategy requires making a series of choices about what you're going to do – and what you're not going to do – as you execute the tactics to your plans. Lots of folks offer strategy and deliver tactics. With proven expertise, we partner with you to create a lasting, viable and effective strategy to get you where you want to be.

As a team, our efforts are based on the theory of Integrated Marketing Communications. Our partnership ensures the seamless integration of communications, both strategy and tactics, into your marketing mix.

In today’s environment, effective marketing requires the right product with the right messages delivered in the right channels at the right time. Miss one of those, and say hello to the netherworld of failed products and services.

– Jenny Schmitt

COMMUNICATIONS

Managing your image – and your reputation – can play a crucial role in your brand’s success or failure. CloudSpark knows how to spotlight your organization and communicate why you’re unique among the field. Employing a range of tactics with your unique voice, we help you gain a competitive advantage by communicating with credibility, reach and resonance. Most importantly, we deliver the right messages to the right audiences at the right time with results you can measure.

From punchy press releases to persuasive op-eds, from fascinating feature articles to scintillating copy for communications, we make a clear and meaningful message that resonates with the right audience. Before we write a word, we get to the heart of your product, service or message, identifying its most compelling aspects; only then do we develop a meaningful and memorable story. We then share your story in the best channels to create measureable results. After all, you only have so many resources so there’s no use in tactics that lead you astray.

Clarity, consistency and creativity are the hallmarks of truly effective communications.

Digital Marketing and Communications

Customers seek you out at all hours of the day, when you’re not in the office or onsite, it’s your digital communications that make the connection. Your online, social, digital communications are always available and always searchable. We thrive and deliver award-winning communications programs in the online sphere. We help you stand out online and set the standards. Whether you’re looking to join new social media networks, coordinate the communications on those networks, or have a team to create the online content you need, we’re here to help. And being online is not just about being ‘out there’, it’s about sharing value and connecting with your customers and key audiences through content that matters, informs, and at times, surprises.